beauty essentials:for rainy fashion

If “Winter is here” in “Game of Thrones” Season 7, rainy season is here in the Philippines.

But, just like the lords and ladies of Winterfell, prepare for battle with these five rainy day must-haves.

Lipsticks to kiss the gloomy weather away

Despite the storm, there is no stopping the International Lipstick Day from happening on July 29 at The SM Store Beauty Section.

A single swipe from your trusty bullet is sure to make heads turn and give you the confidence to rule the rains!

This year, on its third run, The SM Store Beauty Section is calling all beauty addicts – whether you are a girl-on-the-go, a supermom, a young-at-heart, or a woman-at-heart to harness The Power of Lipstick and own it.

On July 29, which also marks the official International Lipstick Day, the whole country will be able to experience discounts, freebies and promotional offers from all participating brands until August 23. Participating brands include In2It, Maxfactor, Covergirl, Pop Beauty, Sleek Makeup, Flormar, Deborah, Jordana, Golden Rose, Burt’s Bees, Benefit Cosmetics, Shawill, BYS, Happy Skin, Jazzy, Shiseido, Clio, Revlon, Bobbie Cosmetics, Detail, Ever Bilena, and more.

Take advantage of the latest “lippie” trends: two-in-one lip and eye liners, two-tone lipstick in one tube, and disposable lip brushes, among others.

So, whether you are new to the lipstick world or already an avid collector, SM will help you build and complete your lipstick arsenal. Dive into all the beauty SM has to offer and join the festivities as SM celebrates its third annual SM Lipstick Fest.

Waterproof makeup for rainy days, beach trips

Behind the world’s favorite films and television shows such as “Sex and the City” and “Desperate Housewives” are dressing rooms filled with Cargo Cosmetics staples, which have also been welcomed into women’s makeup bags. This beauty brand has been trusted by makeup professionals and consumers. For its latest collection, the brand releases a line of water-resistant, long-wear beauty products called Swimmables, which, for the Philippine market, is ideal for the country’s tropical climate.

Whether rain or shine, the collection will not smudge, saving one from retouches and melting makeup during hot weather, said Mica Padilla, Merchandise Manager for Beauty Bar.

The latest collection includes four innovative products: Longwear Eye Shadow Sticks, Longwear Matte Liquid Lipstick, Waterproof Mascara Top Coat, and the Dare to Flair Mascara. The Longwear Eye Shadow Sticks collection includes lightweight, crease-proof, and water-resistant eye shadows in a cream formula that glides on smoothly for a flawless finish and locks that pop of color into place. To use these, apply lightly for a shee­­r wash of color or layer it on to intensify. Once applied, women have 20 seconds to blend the cream before it sets.

The Longwear Matte Liquid Lipstick is a smudge-proof lip color that follows the recent trend of ultra matte lip colors. This high coverage long-wear formula dries quickly and doesn’t smudge or transfer, even when submerged in water. To solve women’s woes, these lipsticks do not settle into fine lines or crack and flake on lips.In fact, they even have a pleasant lightweight feeling with a moisturizing texture. On-the-go women need not worry when drinking their morning coffee or stepping out on a rainy day.

To complete any makeup look, one needs defined lashes that can only be produced by a hardworking mascara. Waterproof Mascara Top Coat transforms any mascara to a waterproof formula in seconds. This transparent top coat sets and protects your mascara without clumping or drying your lashes.

In the Philippines, Cargo Cosmetics is exclusively distributed by Stores Specialists, Inc., and is available in Beauty Bar stores located at Central Square in Bonifacio High Street Central, Alabang Town Center,Eastwood, Glorietta 2, Greenbelt 5, Power Plant Mall, Shangri-La Plaza, and TriNoma.

After Swimmables collection, the brand plans to introduce a new line of eye shadow sticks as alternatives to the usual powder one. Aqua blue, in particular, acts like a highlighter and is perfect for traveling, said Padilla.

The brand’s colors, she says, are always universal to encourage today’s millennials to go for quality, instead of fast-fashion, cosmetics.

Retro reigns during the rains

The rainy season is here, so let proudly Filipino fashion brands like Syne luxuriate you with jewel-hued pieces to counter the somber mood brought about by the gloomy weather.

This time, Syne designed a wardrobe that is essential to your daily statement wear, from boardroom to your favorite dance hall. Drawing inspirations from the ‘70s, the brand never shies away from the era’s iconic wide-leg bell bottoms and bohemian ruffles elevated with a tailored-fit structure.

Available at UP Town BGC’s Mercer St. and Pop! Retail Lab in Glorietta, the label’s second collection this year focuses on easy formal dressing that fits any body type. With its key pieces like wrap tops, T-shirt robing, and oversized vest, they accentuate the wearer’s curves and make them feel beautiful and svelte.

Zeroing in with its feminine side, the brand also played with ruffles and wide-leg trousers. As you move along, the ruffles playfully reveals your softer side. For women who love upgrading their fashion, slip dresses, skirts, and sleeveless tops are given a richer treat with silk and ribbon accents. This collection empowers your basic casual looks and turns it into a regal power wardrobe.

“This collection's goal is to explore casual wear through non-tradional designs and to step up a person's style game,” says owner Patricia Baligod.